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008 070906s2008 mau bf 001 0 eng
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035 _a(OCoLC)212628047
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050 0 0 _aHD58.9
_b.M355
100 1 _aMaister, David H.
245 1 0 _aStrategy and the fat smoker :
_bdoing what's obvious but not easy /
_cDavid Maister.
250 _a1st American hardcover ed.
260 _aBoston, Mass. :
_bSpangle Press,
_c�2008.
300 _aiii, 275 p ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 257-258) and index.
505 0 _aStrategy -- Client relationships -- Management -- Putting it together.
520 _a"We often (or even usually) know what we should be doing in both personal and professional life. We also know why we should be doing it and (often) how to do it. Figuring all that out is not too difficult. What is very hard is actually doing what you know to be good for you in the long-run, in spite of short-run temptations. The same is true for organizations. What is noteworthy is how similar (if not identical) most firms' strategies really are: provide outstanding client service, act like team players, provide a good place to work, invest in your future. No sensible firm (or person) would enunciate a strategy that advocated anything else. However, just because something is obvious does not make it easy. Real strategy lies not in figuring out what to do, but in devising ways to ensure that, compared to others, we actually do more of what everybody knows they should do. This simple insight, if accepted, has profound implications for 1. How organizations should think about strategy 2. How they should think about clients, marketing and selling and 3. How they should think about management. In 18 chapters, Maister explores the fat smoker syndrome and how individuals, managers and organizations can overcome the temptations of the short-term and actually do what they already know is good for them."--Publisher's description.
650 0 _aOrganizational effectiveness
_vHandbooks, manuals, etc.
650 0 _aOrganizational change
_vHandbooks, manuals, etc.
655 7 _aHandbooks and manuals.
_2fast
_0(OCoLC)fst01423877
758 _ihas work:
_aStrategy and the fat smoker (Text)
_1https://id.oclc.org/worldcat/entity/E39PCFBHW34rDgBBkJ4qWmPprq
_4https://id.oclc.org/worldcat/ontology/hasWork
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948 _hNO HOLDINGS IN GHUCC - 88 OTHER HOLDINGS
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